Monday, February 09, 2009

Desperate Housewives Drive Lexus (and So Should You)

Last night's episode of Desperate Housewives included the most blatant product placement I've seen (and heard) in a very long time. We're not talking about a simple little camera close up on the brand image, but a full blown two to three minutes of actual script time as well. I don't have the time to isolate the scene for you, but it is at the very beginning of the episode - right after the opening credits. If you thought you had the opportunity to walk away or fast forward during commercial time, think again.....

Lexus Placement, Episode 14

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