Thursday, August 23, 2007

Retail Pet Peeve

I'm in marketing. I am fairly educated about layout, placement and retail tricks when it comes to selling merchandise. For the most part it all makes sense.

For example, grocery stores put the milk and eggs (staples) at the BACK of the store. Why? Because then you have to walk through the store to get to them and it makes you more inclined to make other impromptu purchases. Genius.

What doesn't make sense to me is this: at womens' clothing stores, shirts on mannequins are pinned at the back, making them appear to have a form fitting cut. Why? Women do not pin their shirts at the back when they wear them. You don't even need to try the shirt on to find out it doesn't fit on you the way it does on the mannequin. All you need to do is carefully (so as not to piss the employee off who is standing there glaring at you with her cart as she neatly re-folds the destroyed stacks of shirts) remove said shirt and hold it up to determine the mannequin is LYING!

Why? Why? Why do they do that? Does it really work to sell clothes? Doesn't work on me. It just pisses me off. If the retailer wants the shirt to fit that way, it should be designed and created that way, shouldn't it?

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